Much Wenlock and the Olympics

3rd October 2012

Now that the Olympic and Paralympic Games are over we can look back over a very hectic two years of attracting journalists and TV crews from all over the World to Much Wenlock. The town’s connection with the Games proved to be a popular subject for the media to cover and we looked after a regular flow of travel writers and TV crews and made a lot of new friends for Shropshire.

There were many highlights through the period. On the 30th May the Olympic Torch came through the town and there was live coverage on ITV and BBC national news broadcasts. On 23rd July Channel Nine broadcast seven live weather forecasts across Australia (during their early morning but our evening) which involved laying on various entertainment such as Morris men, a dance group, a duet and a fencing demonstration. We were in good company as the other broadcasts during the week were located at the Royal Yacht Britannia, the Roman Baths in Bath, Cardiff Castle and London’s Hyde Park.

You can see examples of the TV coverage by looking at the news item on www.muchwenlockguide.info and following the link to the Facebook page.

 The refurbished Much Wenlock Museum has proved to be very popular and attracted 43,600 visitors to the end of August, a huge increase on 2010. The Museum is open daily until the end of October and then will go on to winter hours which will be available soon on www.muchwenlockmuseum.co.uk

My thanks go to the many organisations in and around Much Wenlock who have helped to host press visits particularly Wenlock Olympian Society and local businesses.